There are thousands of products on the market vying for your customers’ attention. To succeed, your brand packaging has to stand out and look different from your competitors. In the highly competitive world of retail marketing, one can never stress enough on the important role that...
Your brand identity defines how the world perceives your brand. Color is an integral component to that perception. Choosing the hue that best embodies your brand personality is critical to building a truly authentic brand. It isn’t a decision that should be left to whim. By...
Every year, the Kenya Association of Manufacturers (KAM) sets out advocacy priorities in a publication titled “The Manufacturing Priority Agenda (MPA)”....